A partially eaten burger and a New York Yankees cap worn by one of YouTube’s biggest names helped push a charity auction past the $25,000 mark. The sale, run by collectibles house Goldin in collaboration with creator Airrack, directed all proceeds to Make-A-Wish. Items came from a viral video where Airrack staged a fake break-in at his own home, with fellow YouTubers playing the thieves.
FaZe Rug’s half-eaten In-N-Out Double-Double, preserved in a clear case, became the top lot at just over $7,000. MrBeast contributed a bundle that included a Yankees hat, Nike sneakers, and Naruto-themed long-sleeve shirts, all together bringing in close to $8,000. The auction ended June 29, with bidders chasing personal artifacts tied to viral moments.
Creator memorabilia draws thousands in charity sale
Other creators also saw their gear fetch decent sums. Jake Paul offered boxing gloves and sealed hand wraps from his Georgia training camp. Salish Matter’s signed yellow hoodie went for more than $1,500. Airrack himself put up a one-of-a-kind Infinite Pizza Hut Card, created when he hit 10 million subscribers; it sold for nearly $4,500, though the free pizza benefit was non-transferable, as Goldin noted.
The event tested whether YouTuber collectibles could form their own market. Bidders appeared willing to pay for items with direct ties to specific viral moments, not just generic merch. Goldin, known for handling high-end sports cards and game-worn jerseys, saw this as a potential new category.
FaZe burger and MrBeast cap lead the bidding
The half-eaten burger drew the most attention due to its absurdity and connection to FaZe Rug’s brand. FaZe Rug, real name Brian Awadis, is a FaZe Clan member with over 20 million subscribers. His content often involves food stunts, making the burger a fitting artifact. MrBeast’s Yankees hat, while not the priciest single item, carried the weight of one of YouTube’s biggest stars. Together, their lots accounted for more than half of the total raised.
- FaZe Rug’s unfinished In-N-Out burger, sealed in a clear container, sold for just over $7,000, the highest single lot.
- MrBeast’s Yankees cap, Nike sneakers, and Naruto shirts combined for close to $8,000.
- Airrack’s Infinite Pizza Hut Card (non-transferable pizza benefit) went for nearly $4,500.
- Salish Matter’s signed yellow hoodie fetched more than $1,500, driven by her large TikTok following.
Early indicator of a creator collectibles market
The mix of traditional memorabilia with offbeat YouTube artifacts suggests a new niche. Sports cards and signed jerseys have long auction histories; half-eaten burgers do not. Yet the money was real, and the charity angle kept the event from feeling purely gimmicky. If nothing else, it proved that fan engagement can translate into cash for good causes.
Goldin, a veteran in the collectibles space, sees this as a starting point. With creator merch already a billion-dollar industry, dedicated memorabilia auctions could follow. The key will be authenticity and story – items tied to memorable viral moments carry more weight than generic swag. Airrack’s break-in video, which amassed over 50 million views within a week, provided that narrative context, likely boosting prices.
| Item | Final Price |
|---|---|
| FaZe Rug half-eaten burger | $7,000 |
| MrBeast Yankees hat (part of lot) | Part of $8,000 |
| MrBeast Nike sneakers (part of lot) | Part of $8,000 |
| MrBeast Naruto shirts (part of lot) | Part of $8,000 |
| Airrack Pizza Hut card | $4,500 |
| Salish Matter signed hoodie | $1,500 |
Almost $25,000 from the sale went to Make-A-Wish, with Goldin calling it a strong early signal of demand for creator-linked collectibles. The auction closed with 100% of proceeds benefiting the charity, and Goldin has hinted at planning a second event later this year, potentially featuring items from other top creators like Logan Paul or KSI.
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